WordPress professionals increasingly build beyond brochure sites: in a survey of 382 practitioners, 61% reported eCommerce work and more than 40% membership or booking projects. The sample is experienced—87% had worked with WordPress for at least four years—and focused on dynamic sites, with about 86% Crocoblock customers. Its findings therefore describe a specific community segment, not the WordPress market as a whole.

Page builders remain central, with Elementor, Bricks, the Block Editor and Divi all in use, but workflows vary with project complexity. Practical builders prioritize predictable delivery; growth-focused creators combine design and development across commerce, booking and membership projects; technical-first teams add custom PHP, integrations and architecture work. About two-thirds rarely or never use ready-made templates, favouring project-specific control.

Deployment practices show a gap between testing and version control: 71% use hosting staging environments, while 38% still deploy through manual file uploads. Only 19% use Git and 4% CI/CD. As WordPress sites take on transactional and membership functions, disciplined release processes become important for limiting production risk. Performance, security and predictable cost lead hosting decisions, while development and maintenance remain difficult for practitioners handling varied, less repeatable projects.

Author of the original text: Helena Ivanova (Crocoblock)