Not every visitor is looking for the same thing, so why show them all the same page? If-So Dynamic Content lets you swap, add or hide content on your WordPress site based on who is visiting and how they interact with it. The result is a website that feels tailored to each person, which means better engagement, more conversions and more sales.

Show the right content to the right visitor

Build conditions around the things that actually matter: location (country, state, city or continent), device type, browser language, referral source, UTM parameters, search terms, time zone, user role, cookies, IP address and more. You can also react to how visitors behave, for example by changing calls to action for returning visitors or for people who have already viewed a specific page.

Schedule it and forget it

Plan campaigns ahead with start and end dates or recurring day and time schedules. Seasonal offers, limited-time promotions and time-sensitive announcements switch on and off automatically.

More than just swapping text

If-So goes well beyond simple if-then rules. Apply your conditions to:

• Conditional pop-ups that appear only for the right audience
• Conditional redirects that send visitors to the most relevant page
• Conditional menu items and countdown timers
• Conditional CSS to change the look of your site on the fly
• Audience segments you define once and reuse anywhere
• User self-selection, so visitors can choose the content they see

Complete geolocation toolkit

Deliver location-based content, redirects, pop-ups and menus, let visitors pick their own location manually, and adapt WooCommerce products and pricing to each region. There is even a dedicated country block for quick geo-targeting.

Dynamic keyword insertion and CSV-powered versions

Use DKI shortcodes to automatically insert values such as the visitor’s city or country straight into your copy. Need to manage a large number of variations? Handle them all from a single CSV sheet instead of building each one by hand.

Built-in A/B testing and analytics

Split test any element of your page and see exactly which version drives more conversions, all inside your WordPress dashboard and without any third-party tools.

Works with your setup

If-So is compatible with Elementor, Gutenberg, Divi, Avada, Thrive Architect, WPBakery, SiteOrigin and other page builders, and plays nicely with page caching. It also integrates with popular plugins, so you can personalize content based on things like products added to the cart, membership level or course progress.

No coding required. Set your conditions, pick your content and let If-So do the rest.