AutomatorWP lets you connect the plugins, themes, and services already running your WordPress site into smart, automated workflows — without writing a single line of code. Instead of manually repeating the same actions every time something happens on your site, you set the rule once and let it run in the background.

How it works

Every automation follows a simple logic: when this happens, do that. Pick a trigger (something a user or system does), add optional filters to narrow down exactly when it should apply, and choose the action that should follow. Combine several triggers and actions into a single automation for more advanced workflows.

Connects the tools you already use

AutomatorWP integrates with popular form builders, LMS and membership plugins, page builders, CRMs, email marketing tools, community and forum plugins, e-commerce platforms, and general-purpose automation services — letting your favorite tools talk to each other automatically.

Built for flexibility

• Visual, drag-and-drop-style automation builder — no developer needed
• Works with anonymous visitors, logged-in users, or specific user roles
• Supports conditional logic through filters, so automations only run under the right circumstances
• Detailed logs to track exactly what ran, when, and why
• Expandable through dedicated add-ons for individual plugins and services

Why site owners use it

Whether it’s sending a welcome email after registration, awarding points for a completed course, notifying a team on Slack, updating a spreadsheet, or triggering a webhook to an external system — AutomatorWP removes the repetitive manual work and lets your site respond intelligently to what’s happening, in real time.